Clutter Up

The organization Keep Sweden Clean creates projects to prevent littering. Their aim is to make Sweden the world´s cleanest country.

The campaign to clean up in Enköping started in spring 2008. The campaign was cooperation between different services in the municipality. Most trash was removed during spring. It was important to make children and young people aware of the problem of littering. Companies and organizations were informed about the campaign. The best company was rewarded for its participation.

The main goal was to change people´s attitudes to littering. The municipality of Enköping spends a great deal of money on removing litter every year. That money can used for other things, according to project manager Cecilia Toresäter.

Seven young people participated as ambassadors for the campaign. They organized Trash Picking Days, when they urged schools, companies, organizations and citizens to help making Enköping a clean town. There were 12,410 people who participated in the Trash Picking Days in 2009, which proves that there are many people who want to help. Enköping became the Municipality of the year in 2009 and in 2009.